May 30, 2011
TTD created the branding and packaging for Articulate Technologies’ first launch of a range of products to help kids with speech disorders. These five pen-size devices with different polymer tips act as targets to help kids and adults get their tongue in the right place to produce the right sound. Implementation started with the five sounds that are the most difficult: R, S, L, CH and SH. The beauty of the product is, the user, by employing it correctly, even for the first time, says the sound as it should be said and can feel how to make the sound. Clinical data shows Speech Buddies cuts the therapy time in half.
The product and name has a simple intuitive and practical appeal and the graphic identity and packaging needed to reflect this. An important goal the Articulate Technologies’ team was to make it attractive and fun to kids and adults without being cartoonish.
To provide parents and users with more online support “Speech Buddies University” was created which TTD established an identity for.
The product has received acclaim for it’s effectiveness and was recently featured on: ABC News (San Francisco); CBS News (NY); Chicago Tribune; CNET; and “Speech Techie,” check these out at: