Newsbar

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NEW YORK, NY TTD designed and implemented the branding of 'Newsbar,' a trend setting retail combination of coffee and newspapers/magazines. Design included all the packaging items, banners, signage, and t-shirts. The flag-ship bar resulted in six additional locations in New York City. Client: Turrett...

Four Seasons Hotel

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NEW YORK, NY TTD created a comprehensive signage and graphics program for the Four Season's flagship hotel property in New York City. The commanding elegance of the architectural spaces designed by I.M. Pei with the use of bronze and stainless steel in many of the finishing details, inspired the understated and refined 'look' for the signs and graphics throughout the hotel. Client: Four Season Hotels &...

Chinatown Kiosk

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NEW YORK, NEW YORK Working as a team with the Shelter Express Group, TTD created the design of the information kiosk for New York City's Chinatown, which has now become a community landmark. The kiosk was built as part of the Lower Manhattan Development Corporation's revitalization efforts for Lower Manhattan after 9/11. The red box-like kiosk structure includes a roof that has pagoda-shaped lines of red neon and a gold...

Fragrant Hill Hotel

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BEIJING,  CHINA Tracy Turner developed the hotel branding, signage and guest room amenities for the Fragrant Hill Hotel (Xian Shan Fan Dian), I.M. Pei's first major project in mainland China. The hotel is located northwest of Beijing, in a famous park area. Inspiration was taken from local resources and traditional Chinese arts and crafts. This included using cloisonné, silk embroidery, cut-paper motifs, and powdered...

Macao Science Center

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MACAO, SAR CHINA The Macao Science Center is a state-of-the-art educational and cultural facility. Completed in December of 2009, on the occasion of the tenth anniversary of the former Portuguese colony's return to Chinese sovereignty, this science center houses multiple interactive exhibition galleries, advanced conference and meeting facilities and a 150-seat planetarium, as well as an observation deck. TTD created the signage and wayfinding, as well as the MSC's gallery...

Logos

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TTD has created a range of branding for a variety of clients and markets, spanning the full spectrum from corporate to non-profit, from product to places. While the logo or mark is one component in the total brand strategy, it is the basic rallying center for each important touchpoint. Creating marks with a legible and meaningful integrity that are simple, bold, and memorable is always our...

Speech Buddies

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TTD created the branding and packaging for San Francisco based Articulate Technologies' first launch of a system of products to help kids with speech disorders. These five pen-size devices with different polymer tips act as targets to help kids and adults get their tongue in the right place to produce the correct sound. Implementation started with the five sounds that are the most difficult: R, S, L, CH and...